Jon Bednarsh isn’t afraid of a challenge. Never has been.
His roll-up-your-sleeves-and-get-it-done ethos was already in effect in the mid-90s when he figured out that the print marketing company he was working for needed a website—so he built one. Open, agile, and curious, he proved his business mettle once again in 2001, when Money magazine approached him to develop the data for their “Best Places to Live” franchise, a project he’d been involved with as head of business development at MonsterDaata, which folded after the 9/11 attacks. Though he had no infrastructure for such an endeavor, he knew it was an opportunity he could not refuse so he and a partner built a startup, Onboard Informatics, out of his basement to make it happen. Over the past 20 years, Jon has nurtured several data-driven startups—including his own—into successful, mature businesses. But it was his skill in car racing—Porsches, specifically—that brought him to Social Bulldog. Jon met Dan during a rainy weekend at Watkins Glen, the premier international track in North America. They bonded over their love of racing in the rain—something most drivers fear—and began a conversation about bringing the same kind of limit-pushing that sets them apart on the track to growing Social Bulldog.