Case study: Suavs

Mastering Supply Chain Management

How One Shoe Company Found the Perfect Fit

SUAVS is an eco-friendly, socially conscious footwear brand that uses 3-D technology to digitally knit shoes out of post-consumer recycled water bottles. Founded in Austin, Texas, in 2015, the lifestyle brand produces casual, lightweight, easy-to-wear, pack-flat sandals, slips-ons, and sneakers.

From a $65 slide to the $110 high-top, SUAVS shoes are meant to be worn for work, play, and adventure. All are vegan and hand- or machine-washable. SUAVS also sells replacement insoles for $35, that can be washed and are designed to absorb sweat for those who want to go sock-free. SUAVS donates all extra footwear to organizations such as Soles4Souls and LifeWorks.

Challenge

SUAVS was ready to scale their business but had not found the right growth partner.

Strategy

Social Bulldog was able to drive consumer buying behavior to optimize SUAVS’s on-hand inventory and purchasing pipeline through its unique ad buying strategy. Balancing scale with efficiency is something Social Bulldogwe does day-in day-out.

Working closely with SUAVS management, Social Bulldog was able to view available inventory and planned production/restocking, which enabled SUAVS to maximize inventory turns and scale order size.

Results

Since working with Social Bulldog, SUAVS has seen massive growth in revenue and dramatically outperformed industry peers according to Facebook’s own internal Solution Adoption & Benchmarking Report.

 

4x growth in revenue

99.8% Effective Spend vs 71.2% E-comm Apparel category benchmark